China is the largest food and beverage market in the world, surpassing the USA in 2011. By 2018 the imported food market in China surpassed 71 billion dollars. Several factors have given way to the demand for international food and beverage brands including domestic food safety concerns as well as the growing wealth of the Chinese consumer. These trends continue to indicate the demand will only rise and as consumers are exposed more and more to foreign brands the need to distinguish your brand will become increasingly necessary.