Live streaming
Live streaming is a huge industry in China with big data technology. It has developed into a mature industry and is inextricably linked to e-commerce. Merging the two platforms enables real-time and in-person contact with potential users.
China has its own popular video platforms such as Youku, Tudou, IQiYi, Shohu, Tencent Video, and Douyin. International brands should note that localized platforms replace Western social media platforms such as Facebook, Twitter, YouTube, and TikTok.
Live streaming is an attractive real-time marketing strategy that addresses consumer concerns in-person, directly talking to their pain points.
One way to grow your brand popularity in China is to recruit the services of a KOL or key opinion leader.