Live streaming is a huge industry in China with big data technology. It has developed into a mature industry and is inextricably linked to e-commerce. Merging the two platforms enables real-time and in-person contact with potential users.
Live streaming is an attractive real-time marketing strategy that addresses consumer concerns in-person, directly talking to their pain points.
One way to grow your brand popularity in China is to recruit the services of a KOL or key opinion leader.