Say goodbye to high-priced agencies who make promises but never deliver. With full-service market entry solutions, XpandAsia enables businesses to easily enter new markets in China and Asia.
Historically, imported brands enjoyed a significant edge in China as they were frequently among the first to market in their respective sectors. From food and beverage companies to cosmetics wholesalers, purchasing decisions were frequently based on the brand’s market popularity outside of China.
However, with the rise of social media in China and the entry of multinational businesses, the environment has evolved into something far more cosmopolitan and competitive. To establish a brand’s footing in China, companies must break the mould and connect with the market.
To do this, XpandAsia has built a local team of specialists that understand how to align a brand’s global image with local cultural preferences. Our services are targeted to the brand’s objectives and growth, ensuring that it appeals to not only consumers, but also purchasing directors in wholesale channels.
XpandAsia generates tailored and locally relevant content to engage and grow your target audience in China. Utilizing professional local SEO writers to optimize your brand for local search engine, Baidu is an efficient method of increasing a brand’s ranking and driving significant traffic to its website.
Brands In China
In the past Imported brands in China had a distinct advantage as often they were among the first to market in their respective categories. From food and beverage brands to cosmetics wholesale buyers would often base purchasing decisions on the market popularity of the brand outside of China. With the emergence of social media in China and the influx of imported brands the landscape is now far more sophisticated and competitive.
operation of websites
XpandAsia’s legal team in China ensures that your brand is protected in China, ensuring that your operations function smoothly and successfully. China is a trademark-first country. This means that if someone registers your brand before you, they automatically acquire the rights to sell and distribute it in China. This is one of the first things that should be addressed prior to entering or importing any merchandise.