Marketing Services
Marketing Services
XpandAsia
Marketing
Say goodbye to high-priced agencies who make promises but never deliver. With full-service market entry solutions, XpandAsia enables businesses to easily enter new markets in China and Asia.
Historically, imported brands enjoyed a significant edge in China as they were frequently among the first to market in their respective sectors. From food and beverage companies to cosmetics wholesalers, purchasing decisions were frequently based on the brand’s market popularity outside of China.
However, with the rise of social media in China and the entry of multinational businesses, the environment has evolved into something far more cosmopolitan and competitive. To establish a brand’s footing in China, companies must break the mould and connect with the market.
To do this, XpandAsia has built a local team of specialists that understand how to align a brand’s global image with local cultural preferences. Our services are targeted to the brand’s objectives and growth, ensuring that it appeals to not only consumers, but also purchasing directors in wholesale channels.
Content Development
XpandAsia generates tailored and locally relevant content to engage and grow your target audience in China. Utilizing professional local SEO writers to optimize your brand for local search engine, Baidu is an efficient method of increasing a brand’s ranking and driving significant traffic to its website.
XpandAsia
Brands In China
In the past Imported brands in China had a distinct advantage as often they were among the first to market in their respective categories. From food and beverage brands to cosmetics wholesale buyers would often base purchasing decisions on the market popularity of the brand outside of China. With the emergence of social media in China and the influx of imported brands the landscape is now far more sophisticated and competitive.
Livestreaming
China’s market can be extremely difficult to penetrate for both new and established brands. Numerous brands attempting to penetrate China’s lucrative market have faltered and failed.
To successfully establish a brand and gain a sizable market share in China – a thriving economy with hundreds of thousands of transactions per second in some of its online marketplaces, well-thought-out digital marketing, merchandising, and promotional programs are vital.
Live streaming is an attractive real-time marketing strategy that addresses consumer concerns in-person, directly talking to their pain points.
Localization and
operation of websites
XpandAsia’s legal team in China ensures that your brand is protected in China, ensuring that your operations function smoothly and successfully. China is a trademark-first country. This means that if someone registers your brand before you, they automatically acquire the rights to sell and distribute it in China. This is one of the first things that should be addressed prior to entering or importing any merchandise.
Our Services
OUR SERVICES
Content Development
We will create customized and localized content to engage and grow your target audience in China.
KOL
A crucial part of any social media campaign in China is the KOL. Our KOL network is carefully vetted insuring you get the best match for your brand and start converting fans to sales.
Social Media
We work with multiple channels including wechat and weibo to ensure your message is seen by the right audience.
EPR
We will create brand awareness by producing content that is distributed my the most relevant online media outlets in China.
SEO&SEM
Being visible on the Chinese internet is crucial component to a winning China strategy. With optimization on search engine such as Baidu we will make sure your brand is effectively positioned.
Website localization and operations
We work with multiple channels including wechat and weibo to ensure your message is seen by the right audience.
XpandAsia
Our Services
OUR SERVICES
Content Development
XpandAsia creates customised and locally relevant content to engage and develop your target audience in China.
Social Networking
XpandAsia utilize a variety of social channels to guarantee that your message reaches the intended audience. These include WeChat, Weibo, Douyin, and Xiaohongshu.
SEO&SEM
XpandAsia will ensure that your brand is successfully positioned on China's search engines through search engine optimization (SEO) and search engine marketing (SEM).
KOLs
Key opinion leaders (KOLs) are a critical component of any social media campaign in China. XpandAsia's KOL network is rigorously screened to ensure companies receive the ideal fit for their brand and can immediately begin converting followers to sales.
Content Development
XpandAsia creates customised and locally relevant content to engage and develop your target audience in China.
Social Networking
XpandAsia utilize a variety of social channels to guarantee that your message reaches the intended audience. These include WeChat, Weibo, Douyin, and Xiaohongshu.
SEO&SEM
XpandAsia will ensure that your brand is successfully positioned on China's search engines through search engine optimization (SEO) and search engine marketing (SEM).
KOLs
Key opinion leaders (KOLs) are a critical component of any social media campaign in China. XpandAsia's KOL network is rigorously screened to ensure companies receive the ideal fit for their brand and can immediately begin converting followers to sales.
Content Development
XpandAsia creates customised and locally relevant content to engage and develop your target audience in China.
EPR
We will create brand awareness by producing content that is distributed my the most relevant online media outlets in China.
Localization and operation of websites
We work with multiple channels including wechat and weibo to ensure your message is seen by the right audience.
SEO&SEM
XpandAsia will ensure that your brand is successfully positioned on China's search engines through search engine optimization (SEO) and search engine marketing (SEM).
Social Media
We work with multiple channels including wechat and weibo to ensure your message is seen by the right audience.