The number of pet cats and dog in China in 2016 topped 73 million putting China in the top 3 countries in terms of pet ownership in the world. Spending on pets has also seen considerable growth, with sales of over 18 billion in 2017. Trends point to continued rapid growth within the pet products industry, with consumers focused primarily on healthy natural foods for their pets. Meaning an increase in demand for foreign products based on reputation and quality. These factors along with the rise of disposable income in China make it an ideal time for foreign pet product brands to enter China.