Wechat Mini Programs
Wechat Mini Programs
XpandAsia helps
international brands
wanting to establish an official account on WeChat Mini Programs, offering expert help with setup and management services.
China is reportedly the largest digital buyer population in the world with more than 700 million consumers shopping daily.
Forecasts by Global Data expect online commerce in China to reach US$3 trillion in 2024. The robust growth of retail e-commerce in China can be attributed to the COVID-19 pandemic. The shift from brick-and-mortar stores to online shopping will continue to grow in the future.
WeChat Mini Programs
WeChat, known as Weixi in China, was introduced into the market in 2011 and has added several functions over the years.
WeChat Mini Programs form an integral part of China’s e-commerce market. Mini Programs are an app within an app in the WeChat ecosystem. They can provide advanced features to users to perform tasks such as e-commerce, coupons, booking appointments, and other functions.
International businesses are implementing WeChat Mini Programs to have a retail presence on this e-commerce platform which enables consumers to shop and pay their bill by way of their WeChat account.
