Brand popularity in China
One way to grow your brand popularity in China is to recruit the services of a KOL or key opinion leader.
KOLs are popular and influential public figures with massive followings in the range of tens of millions on the social media accounts.
Other people’s perceptions about a brand are important to Chinese consumers, and these are always considered before they make a purchase. The better ratings a brand earns, the greater its market share. A brand becomes even more appealing when it is endorsed by an A-List celebrity.
Brand mentions by KOLs
KOLs are hired to share your company’s brand-specific articles, posters, and content on their social media accounts. Brand mentions by KOLs reach millions of potential customers almost immediately, creating unprecedented brand awareness and conversions.
The massive brand reach generated by KOLs places them in high demand and the cost of using them is very expensive.
A great launch strategy is to give KOLs gift cards. Potential customers are always eager to participate in giveaway competitions. So, giving KOLs gift cards elicits interest and excitement around the brand.
China is the largest consumer of fashion in the world. Opportunities for both luxury and low-end fashion brands exist and will continue to grow the following years. Domestic e-commerce platforms provide multiple entry opportunities for new fashion brands entering the China market.
With trendsetting online influencers driving the way, KOLs provide the ideal platform for expanding your business into China.
XpandAsia's KOL services
The local expertise at XpandAsia will assist brands in making informed decisions about their influencers.