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There is a lot of chatter and whispers of being wary about doing any kind of business in China.

What if we told you that there's a platform where a brand can market itself, sell products, spread brand awareness, and increase visibility and loyalty all in one place? What would you do?

Douyin, the Chinese counterpart of TikTok, has become an indispensable platform for Western brands looking to enter the Chinese market.

In the competitive environment of today's market, packaging is a critical factor that can make or break a product's success.

This might raise some eyebrows, but we need to be candid: there really is no such thing as a 'China expert.' Surprised?

There are numerous trade shows available for those looking to enter the Chinese market, but which one is right for you?

Stepping into the Chinese market is a strategic move that requires thorough planning and customized strategies. At XpandAsia, we understand the importance of tailoring market entry strategies to the unique objectives and circumstances of each client. In this blog, we'll explore our comprehensive approach to China market entry, highlighting how we customize solutions to maximize success for our clients.

In the wake of the pandemic, many brands hesitated to venture into or sustain their presence in the Chinese market. However, in 2024, China remains an alluring destination for global brands.

In the vibrant ecosystem of Chinese social media lies a goldmine of opportunities for brands seeking to expand their horizons. Welcome to our guide on navigating the major social media platforms in China, where savvy marketing strategies reign supreme and sales are forged amidst the buzz of digital chatter, distinctly different from the landscape of Western social media.

In the vast landscape of global commerce, few territories rival the complexity and opportunity that China presents. As businesses endeavor to capitalize on this lucrative market, the importance of having "boots on the ground" cannot be overstated. In this article, we'll delve into why having a physical presence in China is crucial for successful market entry, exploring strategies, insights, and the expertise required to navigate this dynamic marketplace.

In the vast and ever-evolving landscape of the Chinese market, there is one company that has emerged as a true game-changer. Pinduoduo (PDD)

China’s e-commerce market is booming, with a vast consumer base and a growing appetite for international brands.

The Chinese consumer market is one of the most dynamic and rapidly growing in the world.

China’s 6.18 Shopping Festival has emerged as a major annual event in the world of retail, capturing the attention of consumers, brands, and businesses worldwide.

In recent years, China has witnessed an exponential rise in the phenomenon of influencer marketing.

In recent years, social commerce has emerged as a powerful force in the e-commerce landscape.

China’s e-commerce landscape is a thriving and dynamic realm, dominated by two giants – Tmall and JD.

In the expansive realm of global commerce, few markets hold as much promise and complexity as China.

In the sprawling realm of e-commerce, one platform has emerged as a game-changer for consumers in South Korea and beyond – Coupang.