China is a world leader in e-commerce with its dynamic online marketplaces. The challenge remains though for brands to win the attention of the millions of Chinese consumers shopping online.
Live streaming is a huge industry in China with big data technology. It has developed into a mature industry and is inextricably linked to e-commerce. Merging the two platforms enables real-time and in-person contact with potential users.
China has its own popular video platforms such as Youku, Tudou, IQiYi, Shohu, Tencent Video, and Douyin. International brands should note that localized platforms replace Western social media platforms such as Facebook, Twitter, YouTube, and TikTok.
Live streaming is an attractive
real-time marketing strategy
that addresses consumer concerns in-person, directly talking to their pain points.
To successfully establish a brand and gain a sizable market share in China – a thriving economy with hundreds of thousands of transactions per second in some of its online marketplaces, well-thought-out digital marketing, merchandising, and promotional programs are vital.