Our first step is to go over the platform’s requirements with the brand in detail and ensure that they understand what it will take to be successful on the platform. It is advisable to begin with a fundamental understanding of what it takes to run a Tmall business and what goes into the operational side of things.
Clothing and fashion-related products continue to be the most popular categories on Tmall in terms of sales volume, however, categories such as baby products and cosmetics are experiencing rapid growth.
Understanding which categories perform well on Tmall is critical when deciding on which platform to position your brand.